MEDIA BUYING AUTHORITIES |
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"I know half of my advertising dollars are being wasted. I only wish I knew which half."
John Wanamaker
Wanamaker Dept. Stores |
"The dirty little secret in advertising today is media buyers' inexperience. Pure and simple."
Lee Morrow,
CEO
Media Buying Academy & its subsidiaries
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Researching, planning, negotiating, placing and
posting media for a small, select group of advertisers
Assisting advertising agencies with buying
overloads Per project buys so that the agency doesn’t have
to hire additional buyers and pay salaries and benefits Providing media plans backed up with research and
rationale Post-Analysis for broadcast Media professionals available for consultations,
presentations, meetings, negotiations Training for media buying staff members already
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Media critiques of media plans and strategies
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Media Buying Authorities is a sister
company of the Media Buying Academy Group, Inc. Now in its 15th year,
the Media Buying Academy teaches an intense 4 1/2-day, “real-world, hands
on, this-is-how-you-do-it” seminar on how to buy media. In 2009, Media
Buying Academy’s “Bootcamp” will be held in 47 cities across the
United States. We are experts in the field of media buying. We believe
you can have the best creative product in the world, but if that media
buyer does not place the ad before the “right” pairs of eyes and ears
(those people most likely to buy your product), the end result is
a failed campaign. |
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Sight ‘n Sound Theatres PA Dutch Country Lebanon Valley College -
State Farm Insurance
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Excellence Shockware Therapy
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Mid-Atlantic Waterproofing
The State of Washington The State of California (audit) |
VitaCenters -
Keys Insurance – The Benefit Card
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Restaurants Unlimited, Inc.
Adelphia Communications (audit) Landry’s Seafood -
IGA Food Stores
The Dering Corporation |
Media Buying Authorities
handles all facets of advertising placement – spot television, spot
radio, newspaper, outdoor, transit, consumer magazines, cable
television, internet, and business-to-business. Our very affordable rate
structure allows you to contract our services based upon one of the
following payment plans: hourly rate, percentage fee, or per project
rate.
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57 West Baltimore Street, Taneytown, MD 21787
Phone: 410-756-1842~ Toll Free: 866-237-4878~ Fax: 410-756-1844
Email: mediabuyingacademy@comcast.net
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Fast, reliable service
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Pro-active responses, not necessarily
re-active responses
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The best planned, researched,
well-thought out media buys and plans
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Value-added merchandising
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Prompt attention to your questions
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Careful scrutinization of your media
invoices with resolutions to problems
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Quality post analyses for all
television and radio buys
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Media recommendations backed up with
respected research and rationale
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The benefit of our many years of
strong negotiating skills, usually resulting in excellent rate
structures
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All of our media buyers and planners
are Certified Media Generalists, certified through the Society To
Advance Media Professionalism. This designation is only achieved by
passing a rigorous set of exam questions on media buying. We are
seasoned, experienced, media savvy buyers who have many years in the
field and who also have strong negotiating capabilities and a strong
sense of ethics. We treat our client’s money as if it was our own and
follow through on our buys, even after the schedule has aired to make
sure our clients only pay for what was delivered, not necessarily what
was ordered.
The dirty little secret in media buying
today is buyer inexperience. Pure and simple. Ask your current media
buyer some of these questions:
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Are you getting the lowest possible
rates for us?
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Are you getting something for our ad
dollars beyond airtime or space from the stations and publications?
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Are you doing a “post” to make sure
we are only paying for what we got, not necessarily what we ordered?
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Are you reviewing and analyzing
applicable research on our product category?
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Are you doing competitive checks for
us?
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Are you a strong negotiator?
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Do you have an established rapport
with each of the media reps?
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Are you certified through the Society
To Advance Media Professionalism?
If they can’t answer “yes” to each and
every one of the above questions, perhaps now is the time to contact
Media Buying Authorities. We set ourselves apart from those buyers who
just “think they know how to buy media.” Who would you rather en-trust
your media budget to? |
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Contact Us...Lee Morrow, CEO; Chris
Buddemeyer, President |
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57 West Baltimore Street, Taneytown, MD 21787
Phone: 410-756-1842~ Toll Free: 866-237-4878~ Fax: 410-756-1844
Email: mediabuyingacademy@comcast.net
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“Excellent professional tool…a must!
More “suits” need to attend.”
~Major J. Brown, Army Nat’l Guard,
Washington, DC
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“Good,
comprehensive.”
~Alberto Alfonso, BBDO Latin America, Coral Gables, FL
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“Extremely
informative. Invaluable to anyone involved in buying, planning, or
selling.”
~Amy Konikowski, The Ad Council, New York, NY |
“Very knowledgeable, very
complete. Presented a large amount of material and kept it
interesting.”
~Scott Barry, IRS, Washington, DC “WOW! What an unbelievable amount of
information. I learned so much & will continue to learn more. It makes
me want to go right to work now.”
~Thomas Dolan, Ashley Furniture,
Arcadia, WI
“Great course.”
~Walt Henry, Coors Brewing Co,
Cincinnati, OH
“Course content was valuable. Instructor offered
valuable additional information as well as active examples.”
~Tamela
Hughley, Coca-Cola Company, Atlanta, GA “Positive – course provided a lot of useful
information. Good insights into appropriate/most effective modes of
media to choose.”
~Jason Hinkis, Toys R Us, Paramus, NJ
“WOW! Talk about a plethora of information! I’m
so glad I got the books so I can go over all the info we learned
during the seminar.”
~Sheila Good, Comcast Cable Advertising,
Philadelphia, PA
“This was an excellent class – the information &
their presentation (approach) was very good-in fact-excellent.”
~Solomona Aoelua, US Census Bureau
“Exactly the information I needed. Great
instructor.”
~Lori White, American Plastics Council, Washington, DC |
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| REFERENCES |
Connie Smith
Williamson Medical Center
2021 Carothers Road
Franklin, TN 37067
(615) 791-2196 CSMITH@wmed.org |
Bill MacFarland
Pro-Marketing
105 Oxford Rd.
Oxford, MD 21654
410-226-5191 |
Sheri Stoliker
Husk Jennings Advertising
6 East Bay Street, Suite 600
Jacksonville, FL 32202
(904) 354-2600 |
Loy Teter
State Farm Insurance
2700 South Sunland Drive Tempe, AZ 85282-3387
(480) 293-8651 |
Tom Roberts
Cook's Pest Control
P.O. Box 669
Decatur, AL 35602
(256) 350-9339
tom@cookspesTeam |
Jim Mudd, Sr. or Jr.
Jim Mudd & Associates
6919 Chancellor Drive
Cedar Falls, IA 50613
(319) 277-2003
jimm@mudd.com |
Carolyn White-Richards
White Richards & Associates
220 Athens Way, Suite 405
Nashville, TN 37228
(615) 259-8111 |
Rachael Carino
San Manuel Indian Bingo & Casino
1482 E. Enterprise
San Bernardino, CA 92408
(909) 382-2222 x225
RCarino@
sanmanuel.com |
Charlie Devine
Salem Broadcasting
10 Dogwood Lane
Ho-Hokus, NJ 07423
(201) 298-5700 x225 chuckdeezz@yahoo.com |
Holly Schwartz
Buckeye Check Cashing, Inc
7001 Post Rd. Ste 206
Dublin, OH 43016
(614) 798-5900 hschwartz@checksmart.com |
Chuck Simmons
Tanger Outlets
311 Stanley K. Tangler Blvd.
Lancaster, PA 17602
(717) 392-7260
cesimmons@tangeroutlet.com |
Larry Cooper
Texas A+M
505 Geo. Bush Dr.
College Station, TX 77840
479-845-7514
lcooper77@
aggienetwork.com |
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57 West Baltimore Street, Taneytown, MD 21787
Phone: 410-756-1842~ Toll Free: 866-237-4878~ Fax: 410-756-1844
Email: mediabuyingacademy@comcast.net
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